Apple unveiled a trio of new iPhones and an overhauled Apple Watch as it sought to prolong the growth that has made it the world’s first trillion-dollar company, Daily Mail reported.

The tech giant announced its biggest and most expensive iPhone yet with the 6.5-inch XS Max that features a Super Retina display. It can store up to 512 gigabytes of data, pushing its price tag up from a base price of $1,099 to $1,499 for users who need the space.  

As if that wasn't enough, Apple also took the wraps off of the $999 5.8-inch iPhone XS, a device that CEO Tim Cook says is 'by far the most advanced iPhone we have ever created.'

Pre-orders open for the devices on Friday and they'll ship a week later on September 21st in select markets, with more locations being added starting September 28th. They are available in gold, silver and space grey.

That's as Apple also unveiled a more affordable model in a bid to ensure their devices 'reach even more customers,' with the 6.1-inch iPhone XR shipping at $749