The proceeds of the September 9 concert at the Yerevan Aram Khachaturian Concert Hall will be directed to the City of Smiles Charity foundation which will help ensure the treatment of children and persons under the age of 25 who have cancer or blood diseases.
“We are very grateful to the Lav Eli, The Beautified Project and Nemra for responding to our request,” said Esther Demirchyan, the Executive Director of City of Smiles. “It is important to secure the medication for the children. In case of having additional resources we try to make structural improvements as well, such as to open a pediatric palliative department. It will be the first of its kind in Armenia, and the proceeds of the concert will be entirely directed for treatment.”
Lav Eli founder Mher Manukyan, speaking at a press conference, emphasized that people should regularly remind themselves that it’s not all about profit in show business and elsewhere. “In a world which is getting more and more material we ought to remind ourselves that there are important values, humanitarianism, empathy, readin...