Specialists claim this year the country has chances to recover the tourist loss, which occured because of the COVID-19 pandemic and the 2020 Artsakh War.
The Tourism Committee told ARMENPRESS that they do everything to bring tourists to Armenia.
PR and digital marketing expert at the Tourism Committee Gayane Ayvazyan said that they have already planned several campaigns in digital field for winter aimed at raising Armenia’s attractiveness as a country of winter interests.
According to the Tourism Committee, winter is favorable for conducting targeted marketing campaigns. Russia, some European countries, the United States and Ukraine, which recently showed activeness, are under the target. The Committee claims a lot needs to be done to position Armenia from more favorable positions and show the country’s all attractions to tourists.
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